Outsourcing graphic design is a great way to get high-quality design at a great price, but finding and capturing high-quality creatives remains a challenge. However, it is not impossible, and when you find the right designer, it was worth the while.
Check out these tips for people new to outsourcing:
Write Descriptions that Attract Good Candidates
The more descriptive your job posting or initial brief is, the more it will attract high quality candidates.
You do not need to give away the important details. However, let prospective candidates know what you expect from them. If you require specific software or special skills, say so in the description. Doing so will pique the interest of those who fit the bill, and even encourage more of them to apply.
Look for a candidate who demonstrates an understanding of what your brand is about. If that candidate does not apply to your job in the first few hours, wait for them. It is better to find a great designer than to settle for someone simply because they applied.
If you are struggling to get the results you want, return to your job description to make sure you are not inadvertently alienating potential candidates.
Pay for What You Want
Creative workers love what they do, but love does not pay their bills. If you want to find someone who will give your project the attention you know it deserves, do not be afraid to pay them for their time. Low budgets attract mediocre work, if you are lucky.
Outsourcing your graphic design job should not be more work than if you did it in house. If you are prepared to write a detailed description, wait for the right candidate, and compensate them well, outsourcing will be a pain-free experience.
For easy outsourcing and great design, check out the services offered by Lemon Tree Marketing.